Category Archives: Cade Books

Self Publishing One Year On – Has it been worth it?

It’s just over a year since I took the plunge and published my local history book about Whomerley Wood Moat in Stevenage, and since then have made four more available to the book buying public.  Five paperbacks in a year, each one quite different. Probate – A Personal Journey is a diarised account of events during carrying out probate on my late mother-in-law’s estate. Three Courses is an anthology of twenty five short stories, Thinking in the Cloud is a compilation of thirty five poems and Twelve Dozen Limericks is, well, what it says it is! The limericks were written over a period of about three months, and to be honest I was lucky to get to 144 without running out of inspiration!

book covers - all five

The cost of self-publishing the books was quite low, the biggest expense being the purchase of a wedge of ISBNs. It is only possible to buy a minimum of ten, and that was a whopping £144. Apart from the monetary cost, there was also the time spent in preparation for publication. Having said that, it needn’t be a huge commitment.  For instance, for the Limericks book I decided to take advantage of a free shipping offer from Lulu which only lasted two days, uploaded the text and the covers on a Sunday afternoon, received the print copy for checking on the Tuesday morning and the print book was available for distribution that evening. From my computer to worldwide publication in two days!  Mind you, the text was already laid out and proof read many times over, and the covers were ready to go before I started with Lulu.

I chose Lulu as the Print on Demand house, mostly because of the transparency of their publishing process and because they are free to use. Their profits come from the sale of your books, rather than setting them up. Actually, they are not quite free, because once you have your book uploaded and ready to go, you have to purchase an author print copy to approve before Lulu will release your work to the world. That still wasn’t big bucks though, and the print cost of the book was mostly overshadowed by the shipping charge. It’s worth mentioning that Lulu are happy to provide a free ISBN when you publish through them. It’s a matter of personal choice, but I didn’t want Lulu to be the named publisher of my books, preferring to use my own imprint Cade Books.

My sales expectations were not high, mostly because I wasn’t planning to spend a lot of time and money publicising the books, but sales to date have hit almost 200. To think that all those people bought a piece of my writing and some even came back for more is quite a thrill. The best seller out of the print copies has been the local history book ‘Whomerley Wood Moat’, with 93 copies sold, and the ‘Probate – A Personal Journey’ book is second with 54 sales. It’s interesting that of the Kindle sales, the ‘probate’ book stands far ahead of all the others with 28 downloads purchased out of a total of 40 for all the books.

Although ‘self-publishing’ means you get to do much of the book distribution yourself, Lulu has been responsible for distributing over a quarter of the print books sold. All of those purchased from Amazon or in a bookshop have been supplied directly by Lulu. Kindle downloads are made direct from Amazon of course, but almost half of the copies sold have been ordered directly from me either by email or using my eBay selling page. This is what the distribution percentages look like.

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So, was it worth doing? The answer to that is a definite ‘Yes’. I realise that compared to best-selling authors, my contribution to the book market is very small beer, but seeing my local history book for sale in the local museum, and others sitting on the shelves at our town library and available on Amazon makes me break out in a huge grin!

Take a look at the Cade Books tab at the top of my blog if you’d like to find out more about the books.

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Whomerley Wood Moat, Stevenage

My booklet about the medieval moated site in Whomerley Wood, Stevenage has been published.  Details about the book and how to buy a copy can be found under the Cade Books tab on my WordPress Blog, or go direct by clicking here.

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In fact, if you’re in a hurry to get a copy, hit this button!Support independent publishing: Buy this book on Lulu.

That was a shameless example of self-advertising, was it not?! But, with Lulu having probably hundreds of thousands of books for sale, and Amazon having millions, how else would anyone know about my little offering!

I went with Lulu in the end. The decision wasn’t easy, as there are so many different aspects to consider and each POD publisher had their pros and cons. Out of desperation as much as anything, I ordered a book from Lulu to see how they performed and promised myself that if it came back looking good I would take the plunge. The postage seemed a bit steep at £2.99, but like many Oldies I still compare prices to what they were in the sixties when half a crown bought a plate of pie and chips in the local pub.

The book was ordered last Monday afternoon, it was printed on Tuesday and it dropped on the doormat Thursday morning. That was pretty good service whichever way you look at it.  The quality of the book is far greater than I expected, with a fabulous glossy colour cover and clear easy-to-read text inside.

The physical act of publishing with Lulu was a piece of cake. They take you by the hand and lead you step by step through the whole process, and to be honest there wasn’t a single ‘gotcha’ that I can recollect. Even when I chose to use my own ISBN, that was handled easily and with no hiccups. The cover design would have been a bit tricky had I not realised it could be designed offline with MS Publisher and then uploaded as an image. A bit of form-filling and a few boxes to tick, and that was it.  My baby was on sale!

So, Whomerley Wood Moat is now out there for anyone to buy.  If you do, thank you, and I hope you enjoy reading about the moated site as much as I loved researching and writing about it.

Whoops, I nearly forgot to tell you which book I ordered for the test run. It was a copy of Nature’s Gold, by Penny Luker. I am an admirer of Penny’s writing, and this book contains a selection of her poems. Some of them are deeply emotional (Undeniable Love), others are light and easy going (Sneaky), a few bring a chuckle or two (Don’t Buy Me Apples). All of the poems are engaging, and it is clear they have been written from the heart with a profound sense of perception. If you think you might like Penny’s writing too, find her at her blog by clicking here.

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Filed under Book reviews, Cade Books, Creative Writing